Fractional CMO · B2B SaaS · PE-Backed Companies
I step in when growth stalls, when sales and marketing are misaligned, or when the marketing function needs to mature fast.
Book an IntroductionThe Problem
I work with B2B SaaS founders and PE-backed operators — companies between 20 and 500 employees — who need executive-level marketing leadership without the overhead of a full-time CMO.
I build the strategy, structure the team, and replace activity metrics with pipeline accountability.
What I Do
Less volume. More precision. I focus on the work that creates pipeline — not the activity that looks like it.
Dark social and demand gen programs that create pipeline — not just capture it. Built for buyers who research before they raise their hand.
Account-based programs aligned to high-intent, high-fit accounts. Signal-based targeting that gets sales focused on the right deals.
Audits, restructures, and builds of marketing functions. The right team, the right structure, the right accountability framework.
Alignment between sales, marketing, and customer success — so pipeline metrics mean the same thing to everyone in the room.
AI-Native Approach
Signal-based systems track intent data, dark social, and AI search behavior to surface high-fit accounts before they raise their hand.
Content strategies are built to show up where B2B buyers actually research now — including ChatGPT, Perplexity, and Gemini. And I layer AI into RevOps workflows so sales teams prioritize the right accounts and stop chasing noise.
About
I've spent 20 years building and leading marketing functions at B2B SaaS companies. I've been the first marketing hire, the team restructure after a PE acquisition, and the CMO brought in to clean up what wasn't working — back when we just called it consulting. I started Wasserman Revenue Advisors because the problems I kept solving deserved a dedicated practice.
Who I Work With
I work best with founders who need a marketing leader — not a marketing manager — and with PE-backed companies that need results on a timeline that matters.
What People Say
Scott brought tenacity, outside-the-box thinking, a modern mindset toward marketing strategies, and a passion for getting things done. He is honest and a straight shooter — which is tough to find but critical to efficiently and productively working together.
Amanda BiddlestoneCEO, Algorithm Digital Marketing
Talented and tenacious, willing to put in the work to get it right. Recommended for companies who need someone to get the job done when it comes to owning all marketing stack products. The next place who gets him will be lucky.
Alex ZeigFounder & CEO, BlueCheck
Scott is great at aligning with executives, Sales, and other cross-functional teams to execute business objectives. He never hesitates to think outside the box or push the boundaries to test new ideas and optimize campaigns.
Lisa LeibinProduct Marketing, Linxup
Let's talk about where your marketing function is today and what it needs to do next.
Book an Introduction