Fractional CMO  ·  B2B SaaS  ·  PE-Backed Companies

Executive Marketing Leadership.
Without the Overhead.

Scott Wasserman steps in when growth stalls, when sales and marketing are misaligned, or when the marketing function needs to mature fast.

Let's Talk

20+

Years in B2B Marketing Leadership

30%+

Pipeline Growth Delivered Consistently

$1.2M+

Demand Gen Budgets Managed

The Problem

Most growth-stage companies don't have a marketing problem. They have a pipeline clarity problem.

Scott Wasserman works with B2B SaaS founders and PE-backed operators: companies between 20 and 500 employees who need executive-level marketing leadership without the overhead of a full-time CMO.

He builds the strategy, structures the team, and replaces activity metrics with pipeline accountability.

What People Say

Trusted by founders and operators.

Scott brought tenacity, outside-the-box thinking, a modern mindset toward marketing strategies, and a passion for getting things done. He is honest and a straight shooter, which is tough to find but critical to efficiently and productively working together.

Amanda BiddlestoneCEO, Algorithm Digital Marketing

Talented and tenacious, willing to put in the work to get it right. Recommended for companies who need someone to get the job done when it comes to owning all marketing stack products. The next place who gets him will be lucky.

Alex ZeigFounder & CEO, BlueCheck

Scott is great at aligning with executives, Sales, and other cross-functional teams to execute business objectives. He never hesitates to think outside the box or push the boundaries to test new ideas and optimize campaigns.

Lisa LeibinProduct Marketing, Linxup

View all recommendations on LinkedIn

What Scott Does

Precision over volume.
Pipeline over activity.

Less volume. More precision. The focus is on the work that creates pipeline, not the activity that looks like it.

Demand Generation

Dark social and demand gen programs that create pipeline, not just capture it. Built for buyers who research before they raise their hand.

ABM Strategy

Account-based programs aligned to high-intent, high-fit accounts. Signal-based targeting that gets sales focused on the right deals.

Marketing Team Builds

Audits, restructures, and builds of marketing functions. The right team, the right structure, the right accountability framework.

RevOps Alignment

Alignment between sales, marketing, and customer success, so pipeline metrics mean the same thing to everyone in the room.

Client Work

Results from the field.

Enterprise SaaS  ·  Life Sciences

Rebuilt ABM retargeting for existing accounts. Two multi-million dollar pharma deals followed.

A life sciences software company had an ABM target list but no real engagement motion against it. Scott rebuilt the retargeting program focused on accounts already in the funnel, compressing the path from awareness to 1:1 conversation. By accelerating the move into direct outreach at the right signal, the team closed multi-million dollar contracts with two major pharmaceutical companies.

Outcome: Two multi-million dollar pharma deals closed by converting ABM retargeting into 1:1 engagement

Growth-Stage SaaS  ·  Healthcare

Overhauled a stalled webinar program. Show rates hit 42%. Deals followed.

A healthcare SaaS company had a demand gen function but the programs weren't converting. Scott changed the tactical approach, shifting from standard webinars to a mini-webinar format designed for the buyer's attention span. Show rates climbed to 42%. Bounce rates dropped to near zero. The pipeline that followed produced six-figure ARR within year one, on deals in the $50K–$150K range.

Outcome: Six-figure ARR contribution in year one driven by a single tactical shift in the webinar program

PE-Backed Operator  ·  Fleet Tech

Built a brand marketing infrastructure against a $1.2M budget while the business was in transition

A PE-backed fleet technology company needed marketing momentum while navigating leadership change and an impending sale. Scott managed a $1.2M demand gen budget and focused the team on programs with durability: a company-wide employee advocacy program that put brand ownership across the entire organization, and a podcast infrastructure built to generate owned audience and brand authority beyond the acquisition.

Outcome: Sustainable brand programs built and running before the company changed hands

AI-Native Approach

AI is worked into every layer of the engagement.

Signal-based systems track intent data, dark social, and AI search behavior to surface high-fit accounts before they raise their hand.

Content strategies are built to show up where B2B buyers actually research now, including Claude, ChatGPT, and Perplexity. AI is layered into RevOps workflows so sales teams prioritize the right accounts and stop chasing noise.

See The AI Fix →

About

Scott Wasserman

Scott Wasserman

Scott Wasserman is a B2B marketing executive with 20 years of experience building demand generation functions, scaling pipeline, and restructuring marketing teams at SaaS and PE-backed companies. He has served as the first marketing hire, the CMO brought in after a PE acquisition, and the fractional leader deployed when growth stalls and the current team can't solve it.

Prior to founding Wasserman Revenue Advisors, Scott led marketing across healthcare SaaS, life sciences software, identity verification, fleet management, and B2B consulting practices, building programs from zero and restructuring teams he inherited. His work centers on one thing: replacing activity metrics with pipeline accountability.

Who Scott Works With

Built for founders and operators under pressure to perform.

Scott works best with founders who need a marketing leader, not a marketing manager, and with PE-backed companies that need results on a timeline that matters.

B2B SaaS Founders PE-Backed Operators 20-500 Employees Growth-Stage Companies

Also from Wasserman Revenue Advisors

Not ready for a fractional engagement? There is another way in. The AI Fix is a one-week setup that finds the five things eating your week and builds AI to handle them. Flat fee. No retainer.

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